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My Take on the 7 Kindle Keywords
Ok, so I’ll admit it, when Kindlepreneur released the article, 7 KINDLE KEYWORDS: USE ALL 50 CHARACTERS OR NOT?, it sort of blew me out of the water. (If you haven’t read the article yet, read it now. None of the below will make sense without it)
I don’t like change. I mean, really don’t like change. I had this strategy that I’ve used to get keywords and it was really working for me.
But I figured since I’ve been singing their praises for so long, I knew they wouldn’t lead me wrong. So, I incorporated their new keyword strategy with my last two releases and these are my results.
Just a little back information, I have used this strategy to get my keywords in the past.
For the last two releases, Ford (released October 16th) and Cooper (released October 23rd) I used the strategy that I have always used for three of the keyword boxes and then for boxes 4-7 I filled them in with words that best describes my book (as explained in the article 7 KINDLE KEYWORDS: USE ALL 50 CHARACTERS OR NOT?).
Here’s my sales graph from Amazon for October 16 – October 27
Here’s my KU Borrows from Amazon for October 16 – October 27
So, I am not a scientific person. You’re not going to get a bunch of percentages, pie charts, or anything else from me. LOL. When I look at this and also look at my income, I do see a steady rise from the first week to the second. Does everyone else have a midweek slump? Every one of my weeks slump in the middle, usually around Tues – Thurs. But even my KU slumps are ‘higher’ than the week before.
Also, when I compare first seven days of the two books, Ford and Cooper, to the first seven days of Abby (released the week before with my old way of doing keywords), I experienced 2-4k more KU reads per day on the two new books.
Now, there are many factors to consider with this. Time of month, time of year, etc. One of them being, these two books were book 3 and 4 of a series. I do great with series. However, I did look at one of my old series to see if there was a jump like this and there was not one.
Also, I had my highest day EVER on October 27th. Coincidence? Maybe.
However, I have seen a steady climb since I changed my keyword strategy so I’m pretty sure I’m going to keep testing it out.
So, here are some questions I’ve had:
For the boxes that you ‘word stuff’ do you need to check the competition score for these word or phrases?
No. You don’t need to check the competition score for the boxes 4-7. (I do check the competition score for boxes 1-3). However, I do check to see the number of searches on Rocket to make sure that they do have a search volume.
When thinking of search terms, I would want to focus on short story romance, not just short story. And I don’t think people would just type in alpha man – they would type in alpha man romance. So, my question – would I need to use romance in each box – or only one box? If I just have romance in the first box, would Amazon use it when using the 2nd box keywords. Or do the keywords not cross between boxes?
I had to get help on this one. I emailed Kindlepreneur and there is not any testing done on whether or not Amazon will combine terms in different boxes.
So I would recommend that if alpha man romance has a high search volume, and even if it has a high competition score, I would still use this term in my “stuffed” boxes. And as the article states, you are not penalized for using a term more than once. Therefore, when I do my “stuffed boxes” I do use a keyword more than once (not in the same box) if I deem it necessary.
Do I really need Publisher Rocket for keywords?
Yes, with this new article, I feel that you need Publisher Rocket more than ever. It is so useful in finding low competition keywords for those first 1-3 boxes. And it is even helpful for the boxes 4-7. I use Rocket to check the search terms for these also.
Plus, it’s been said the less work that Amazon has to do to form a phrase, the better you rank. So even with my last boxes I still put my niche words into Rocket and check some of the phrases to make sure they are in the best possible order I can put them in.
Do you work for Kindlepreneur?
LOL. No I do not. I have never worked for them or even met anyone that does. (I do email them a lot though). I just truly believe in Publisher Rocket. I am, however, an affiliate for Publisher Rocket. All that means is that I receive a small commission, at no cost to you, if you make a purchase using the link. Any post I make has this declaration at the top of it, if it has affiliate links on it.
Plus, I hope by now, y’all realize that I would not “push” something that I truly didn’t believe in.
Did This Help You?
I hope this helped you. If you have questions you are more than welcome to ask me, but also Kindlepreneur. Their customer service is EXCELLENT!