5 Best Tips to Book Marketing on a Budget

Alright, you have written and published your masterpiece!  Now what?  Next up, Book Marketing!  In order to get your book seen by your audience, you know you need to market your book.  But if you are just starting out, you may not have the extra money to spend on marketing.

What is Book Marketing on a Budget?

Book Marketing can cost anywhere from FREE to thousands of dollars.  When I started writing in January of 2018, I had 0 Facebook fans, 0 Instagram followers, and 0 subscribers on my email list.  I knew I needed to market my books, but I didn’t want to spend a lot of money doing it.  In this article, I am going to focus on all the FREE or inexpensive marketing techniques I used.  I have had several Best Sellers in the Short Story Romance Category and started making over $1,000 a month by my third month of publishing.

Who will Book Marketing on a Budget Help?

Everyone!!! Even if you have money to spend on book marketing, all of these tips will help you market your book.  These are great tips to get your author name and books seen by your target audience!


5 Best Tips to Market Your Book on a Budget!

  • Tip 1: Set Up Your Amazon Central Author Page

    • Create your Author Central profile and keep it updated every time you publish a new book. Go to this link to create your profile: Amazon Author Central.  Sign in with your username and password for Amazon. Upload an image for your profile picture. Write an ‘about me’ blurb and start adding your books to your profile. It is amazing to me the number of authors that do not use this free marketing tool. This is great because if people click on your Author Name in Amazon, they will be taken to your Author Central Profile page and all your books are listed. Great for when people want to read multiple books you have written.
  • Tip 2:  Add a Link to Your Amazon Author Page in ALL of Your Books

    • Before you publish your book, add a link in the back matter (at the very end of your story) to your Amazon Author Page.  This will take them to your profile, and they can see all of your books you have published.
  • Tip 3: Add a Link in Your Books to Sign Up For Your Newsletter

    • You want to add subscribers to your list!  If you are just starting out, I suggest starting with MailChimp.  This service is FREE for the first 2,000 subscribers.
    • In MailChimp, create a sign up form.  Follow directions for formatting and designing your form.  Copy the link and post this in your book, with the text:  Sign Up to Receive Information on [Author name] New Releases.
  • Tip 4: Send a Newsletter to your Subscribers

    • Create a Newsletter in MailChimp.  Send it to your subscribers every time you have a new release, a new sale promotion, or if you have anything you want to share.
    • Even if you have a subscriber list of 3-4 people, it is important to keep in contact with them.
    • Don’t get discouraged.  Your list will grow, you just have to keep at it.
  • Tip 5: Send your Book Information to FREE Promotion Sites

Do you have any tips on book marketing on a budget?  Please leave a comment below!