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Is Convertkit a Good Email Marketing Tool for Authors?
YES! There are so many things I can do with Convertkit! I feel like it gives me more information about my subscribers (readers) and that in itself is a gold mine!
What are my favorite things about Convertkit?
1 – When you set up a form, you can set it up to automatically tag a subscriber. What does that mean? Well, I can have the subscriber tag themselves as a subscriber of Author Hope Ford and/or Short Story Side Hustle. So when I send out broadcasts to my readers, I choose to send to my Author Hope Ford tag. When I send to people that want to learn about writing, I choose my Short Story Side Hustle tag. Do you have multiple pen names? You can do the same with those.
2 – If I have two pen names, I can use one account for both. I can tag them like above, but also even send emails from different email addresses.
3 – Automations!!! When a subscriber joins, I can set up an automation for their tag to go to a sequence. Read more about my Welcome Sequence HERE!
4 – Resending unopened emails is easy! You click a button! I love this feature. I never used to do this, now for every broadcast I send, I wait a few days and send the same email to the subscribers that did not open the first one. In my latest broadcast, my 1st email had a open rate of 53%. My second (resend) email had an open rate of 24%. Imagine all those subscribers I would be missing if I didn’t send that 2nd email!
5 – If you add a link in your email, you can tag it. This is great! For example, when I send an email out letting my subscribers know that there is a new release, I include a link for US purchase, CA Purchase and AU Purchase. When I set a tag for each of these, it tells me how many people clicked on each link! This is great feedback on your readers!
6 – Inthe last email tool I used, I had big beautiful pictures, columns and layouts. Convertkit is not that way. They have sleek, simple designs. At first I thought I wouldn’t like it. But they have statistics and information on why their designs are better for avoiding spam and increasing your rates. My new release I email had a 10% increase on open rates and a 8% increase on click rates.(compared to the previous week’s email from another provider)
I hope you found this information helpful. Even if you don’t use Convertkit, I do hope you use the different tools your email service provides (tagging, automation, and resending). I plan on updating this list as I go! I’m still learning! Please let me know if you have any questions.
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